Brand Guidelines

Brand Guidelines

The Istithmar World brand, a Tier 1 brand within the Dubai World brand architecture, is a powerful asset. By consistently applying the Istithmar World brandmark across all applications, we create and maintain a strong brand that reinforces who we are, how we define the personality of our brand, and the value we provide to our key audiences.

The Istithmar World brandmark consists of our symbol – a stylized depiction of a solar eclipse – and the typographic rendition of the words “Istithmar World” in Arabic and English.